McLuhan on the audible

The dominant organ of sensory and social orientation in pre-alphabet societies was the ear – “hearing was believing.” The phonetic alphabet forced the magic world of the ear to yield to the neutral world of the eye. Man was given an eye for an ear.
(Medium Is The Massage, Marshall McLuhan)
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You’re currently reading “McLuhan on the audible,” an entry on A Personal Miscellany
- Published:
- 16.07.05 / 10pm
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